Briefing on Explainer Videos: All you Need to Know

By: Irfan Raza
In: Explainer Videos
2023-01-26 08:23:18
Briefing on Explainer Videos: All you Need to Know

Briefing on Explainer Videos

A creative brief can aid you in achieving the greatest results for your business explainer videos, and this article will show you how to create one explainer video for businesses. A creative brief is a blueprint for your animated explainer videos; it's a road map. It aids you and your creative team in determining where to begin and which path to take.

We'll show you how a creative strategy works in this post, and you'll have the knowledge you need to make the best explainer videos.

You'll find out everything we know! The main difference is that you will learn it in only one article, whereas we spent over ten years of trial and error, making numerous mistakes that you will not have to make.

The following points should be included in an explainer video creative brief: 

  • The client's product/service/brand information 

  • Business overview 

  • Marketing goals and objectives 

  • Video target audience (which is often different from the company's overall target audience) 

  • The problem 

  • The solution

  • The major benefits of the product 

  • The primary message 

  • The competitors 

  • The production style 

  • The role of the explainer video in the client's campaign and sales funnel 

  • The main CTA 

  • The media and communication channels where the film will be shown

Why Does Explainer Videos Need a Creative Brief?

Reflect on consideration of it this manner. Might a contractor construct a house without a blueprint? No matter! And the more info that can be ironed out beforehand of time, the stronger hazard you’ll have for a successful final end result (and the less complicated it'll be alongside the way).

With an explainer video, it’s satisfactory to make sure that you have sufficient statistics amassed earlier than you begin. Here are numerous motives why that’s essential:

  • The primary message could be clean for you.

  • Your innovative group may have the data and a record map to brainstorm with.

  • This record can constantly be stated if the customer asks to alternate the idea (for instance, the consumer requested to explain a carrier and now desires to explain the employer).

  • The manufacturing first-class stage may be agreed upon via all events.

  • primary creative procedures are set and documented (message, target market, fashion).

The Foundations of Explainer Videos Creative Brief

A creative brief is one of my favorite things since it simplifies everything and makes the entire endeavor simpler. You must break down seven essential aspects in order to create a successful brief.

Because that's what you're selling at the end of the day, every creative brief should be focused on a product or service. As a result, you must know the product better than the creator. This necessitates the use of questions.

  • What product or service should you describe?

  • What issues does the product address?

  • Is this a brand-new product or an improved version of one that currently exists?

  • Is there anything special about the product?

  • What are the most important advantages and advantages?

  • Why are their consumers so enthusiastic about their product?

  • Is there a USP (unique selling proposition) for this product?

  • What are the drawbacks? Where does the product fall short in comparison to the competition?

  • What is the method of distribution? Online, through a salesman, a re-seller, and so on.

  • What is the product's standing in its industry?

  • How is the product promoted? 

  • Which media outlets are you going to use?

Encourage more discussion when those questions have been answered. Look for new benefits. Here are some more detailed inquiries:

  • What natural laws does the product follow?

  • Is there a unique or intriguing backstory behind the product?

  • How did it come to be? Is it a green color? Are there any unique materials or components?

  • When clients utilize the product, what feelings do they experience?

Consider the product from the client's point of view. Look for fresh and intriguing benefits to include in your pitch.

2. The Corporation

You need to go deeper than what's on the surface to make a good explainer video. You should also be aware of the firm that created the goods. Even if the more specific information does not make it into the video, try to grasp it and include it in your short.

Here are some things to think about:

  • If the organization is attempting to establish a distinct brand.

  • Check to see whether the firm has a back history.

  • What is the brand image, or what sort of image they want to have?

  • What their marketing's visual and communication styles are.

  • The brand's tone of speech (luxury companies, for example, do not urge you to buy). Instead, they seem aloof, making you exert effort to obtain them as if they were a prize).

To do this, you may utilize Pulse Survey, which is an excellent tool for discovering what your consumers want and need. It aids in the management of all pertinent information regarding a company's operations.

3. Marketing

This is something that several explainer video firms overlook, and it's a mistake. They reason that since this isn't an advertisement, they just exclude it. All I have to do now is explain the situation." However, every marketing video is attempting to sell something. And, in order to sell a product, you must first comprehend the market reality and the product's place within it. Check out the following points to have a better understanding:

4. Opponents

  • Who are your primary rivals?

  • What are the key benefits and drawbacks?

  • What are your strong points that you may use to your advantage?

  • What are the primary issues that potential customers have with your competition, and how does your product address them?

  • The policy and price.

  • The tone in which others speak.

  • What are the key channels that your rivals utilize, and do they have strong positions in those channels?

5. Insights into Usage

  • How clients react to the product; is it something they require or something they enjoy?

  • Is the thing a luxury item or a practical item?

  • What is the market's perception of the product's role?

  • Are customers aware of this category, or do we need to let them know? (Imagine launching the first company chat as a replacement for a slew of emails.) It is necessary to provide an explanation). there?

6. The Clients

Customers are the most crucial aspect of our business. We cure their issues or make them happy, then take their money so they can continue doing business with us. So, in order to comprehend the target audience, you must be aware of the following:

  • Do you know who they are? (age, gender, nationality, income, and so forth.)

  • What do they enjoy?

  • What difficulties do they have that your solution can solve? (interests, hobbies, lifestyles, habits)

  • What value does the product have for them?

  • What your consumer stands to benefit. What advantages do they value the most? (saving money or time, having fun).

  • What values do they have in common? (simplicity, concern about nature, etc.)

  • Their apprehensions or a poor experience with a similar product.

  • You can talk to them about their long-term objectives (ego, self satisfaction, status, safety, fulfillment, health, image, happiness).

People, for example, typically devote a significant amount of effort on locating a handyman. They put it off, even when it's a little problem, since they know how difficult it is to obtain excellent help. The answer is suggested in this app video, which solves the key pain issue. It addresses issues such as how long it will take, what will happen if the handyman does a poor job, will I be able to review them, and so on. (Varpet application)

7. The Marketing Strategy

The fourth pillar is the client's intended usage of the video. Your task now is to decipher all of the information you've acquired and make appropriate plans. The idea is to save your customers money while also creating best explainer videos that will assist them in achieving their marketing objectives. In this scenario, you must comprehend:

  • What is the primary purpose of the explainer videos — to spark a discussion, attract visitors to your website, increase sales, or just to educate?

  • Call to action — After seeing your film, what should the audience do? Contact, schedule a demo, create an account on the website, and purchase the product?

  • What tone would you use to describe what you're doing?

  • What are the distribution methods for your product — website, social media, mobile app stores, and trade shows. etc

  • What part of the marketing funnel does the explainer videos play?

Each of these elements is significant and has the potential to influence the ultimate outcome. If you're planning to post the movie to the App Store, for example, you should also arrange a shorter version of the video. Furthermore, the video must meet the App Store's video criteria in general. And all of the points should be double-checked and matched at the same time.

What Data Is Beneficial to the Creative Team and Vice Versa?

You should filter certain information before handing over the animated video creative brief to your team. This is because certain information can be beneficial, while others might be distracting. Distracting material can divert attention away from the main purpose and stifle the production of new ideas. Some instances of such concepts are as follows:

  • The maximum budget (important, although most people aren't concerned about it).

  • If the client's wishes are in conflict, the client's wants will be honored.

  • Boundaries of style.

  • Concepts that have not been accepted in the past.

  • Previous concepts that have been altered.

Of course, once you've developed a large number of ideas, you may test whether or not they function within the constraints outlined above. However, the goal is to make the creative process as efficient as possible by eliminating "roadblocks."


We live by the creative brief as the best Explainer videos agency. Because we allow no space for unexpected surprises, we've perfected ours to the point where we have a considerably smoother production process from start to finish. We strongly advise you to follow suit; you'll notice a significant difference in your results! Feel free to contact us at any moment if you'd want to discuss it more.

If You Want to Make a Explainer Video for Your Business Visit Our Website for Best Result and Grow Your Business 10X More.


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Why Should you Choose HexaVideos as your Video Company?
Simply put, because our animated explainer video production company tastes different! We aim to understand your brand and the audience you want to reach out to. Then, we create fully customized pieces of content that help you achieve your marketing objectives.

Our videos are crafted with your brand's unique identity in mind, tailoring your message to engage your target audience on a personal level. Our video production company also prides itself on providing our clients with the industry's highest level of quality and production standards. And those aren't just empty words! Brands like McKesson, Walmart, DocuSign, and many others like them whom we have already worked with can attest to that fact.

When you decide to work with us, you have at your disposal an entire team of marketers, creatives, writers, and designers. Each one intends to deliver your brand's message through a beautiful, engaging, and fully customized video of the highest possible quality.

What are you waiting for? Get in touch today! And let us create a video for your brand that tastes like no other!
How much do our video production services cost?
Many factors play a part in our video company's pricing: style, run-time/length, and deadlines (how quickly you need it done) will all end up influencing the price of your video. That said, an animated video usually averages anywhere between $7,000 and $15,000.

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How Long Does It Take?
Our usual production cycle requires six weeks, plus however long it takes to integrate clients' feedback and changes into the piece. Most projects take between eight to nine weeks from the beginning to the final product delivery when it's all said and done. A relatively reasonable timeframe when you consider the amount of work that goes into each of our videos. Putting together a high-quality, fully customized, compelling marketing video is no easy task!

Experts from different areas work on every project our professional video company undertakes. A director, scriptwriter, illustrators, animators, voice-over talent… the list goes on.

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Is it Possible to Speed Up the Production Process?
Yes, of course, it is! We've even developed a super-fast, 3-weeks video production process for those special projects.
However, keep in mind that working toward faster deliveries for the final product increases the price of our video production services to accommodate the increased production effort necessary to meet tighter deadlines.
That said, the faster we begin, the faster we'll have that fantastic video ready for you! Contact us today, and let us start crafting that excellent marketing piece your brand needs!
What Does Our Video Company's Process Look Like?
The message, storytelling, and animation are the foundations we base our videos around. Each stage comes with two rounds of changes (six rounds total) which you can use to provide feedback on the development of your video. Each round takes us a step closer to that fantastic video you are looking for.

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How to Start Working with our Explainer Video Production Company?
It's straightforward!

First, go to our video company's contact page and fill in the quick form. Alternatively, you can send us an email or give us a call, but the form is a great way to provide us with a bit of information about your needs ahead of time and jumpstart the whole process.

Once that's taken care of, our business development department will get in touch within the next 24 hours and set up a call to talk a bit about your project – this takes roughly 30 minutes.

The initial call allows us to pick your brain about the details you have in mind for your videos, such as the intended length and the style you are after. We also go through our production process with you and discuss details like our video company's pricing and turnaround times.

We then work out the contract and payment method when you give us the go-ahead. We also send you a creative brief that helps you provide even more details about the project and helps us get a better understanding of your vision.

When that's back in our hands, the contract's signed, and payment is made, we'll put you in touch with our production manager to set up the kick-off call and move on with the process from there.

As far as payment, we accept wire transfers and PayPal* and require an upfront payment of 50% to begin production. Once everything is finished and you are happy with your video, we'll request the remainder of the payment before delivering the final product.

That way, you can rest assured you are getting the perfect video you were expecting!
Can You Benefit from More Than One Video?
Yes, any digital marketing strategy can benefit significantly from adding customized, amazing videos into the mix, just like our animated explainer videos. That much is a given.

Being able to introduce your business and products to your customers effectively and in a matter of seconds will go a long way to drive awareness, views, visitors, and conversions to those areas of your online presence where you need them the most.

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